Last Sunday, I watched the string concert of Gilberto Gil, a world-renowned Brazilian singer, composer and musician, and a seven time Grammy winner. The performance was held in the Esplanade Concert Hall in Singapore, and it was Gilberto’s second time to play there–the previous one being seven years ago in 2004. I had been invited…
Read MoreA Different Classroom: Branding Lessons at Artery Bar
An artery is a type of blood vessel that is extremely important in sustaining life. Artery in the Tanjong Pagar neighborhood of Singapore, however, is a bar. A bar that I visited last week for a networking event commemorating the partnership between AIESEC and Blue Wisdom, a company that brands customer experiences. Near an MRT…
Read MoreNot Quite a Cubicle Jungle
Before leaving for Singapore, I did my usual round of obsessive research on my destination country. This being my third time here, I already knew how to get around, which areas I could explore, where the cheapest places to eat were, etc. As a tourist, I had marveled at how multicultural, efficient, beautiful and metropolitan…
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The World is My Book 